Audacity:Driven by freedom, Dieu du Ciel! is at its best when it is daring and innovative.
Integrity: Despite our many years of operation and our successes, we wish to remain true to ourselves, our ideas, and our initial convictions. These include, but are not limited to, fostering quality across all of our operations, managing our business honestly, not succumbing to the worst practices in the industry, and treating our employees and customers as fairly as possible.
Refinement: Through constant self-examination and a willingness to excel, Dieu du Ciel! aims for excellence in its beers, services, and dealings with others.
Collaboration: As a method of learning and creating, Dieu du Ciel! wishes to emphasize the importance of collaboration as a means of exchanging ideas, strengthening the sense of belonging, involving people, and generating energizing relationships.